Digital Marketing and Paid Advertising
Paid advertising can bring in customers quickly, or it can burn through a budget on clicks that never convert — the difference is usually in how the campaign and its landing page are built together. We build the Google and Meta campaigns and the landing pages behind them as one system, so you can see what your spend is actually producing, not just how many people saw it.
What's included
- Google Search and Meta (Facebook/Instagram) ad campaign setup and management
- Landing pages built specifically to convert traffic from a given campaign
- Retargeting campaigns for visitors who didn't convert the first time
- Lead funnel design from first click to booked appointment
- Reporting focused on clicks, calls, and form fills — not just impressions
Good fit for
- You need faster visibility than organic SEO alone can deliver
- You've run ads yourself before without a clear picture of what they produced
- You have a seasonal promotion or a specific push you need to fill quickly
How it works
- 1Strategy — audience, budget, and platform (Google, Meta, or both) based on your goals
- 2Build — campaigns, ad creative, and a landing page built specifically for that traffic
- 3Launch — a small initial spend to gather real performance data before scaling
- 4Optimize — adjust targeting, creative, and budget based on what's actually converting
- 5Report — a regular, plain-English readout of what's working and what we changed
Typical timeline
Campaigns typically launch within 1–2 weeks of approval. Meaningful performance data usually takes 2–4 weeks of live spend to gather — ad platforms need real traffic volume before their own optimization can kick in.
How pricing works
We charge a management fee for building and running campaigns, separate from your actual ad spend. The fee is quoted based on campaign complexity and platforms used — ask for a quote with your rough monthly ad budget in mind.
What's not included
Transparency up front, so there are no surprises later.
- Guaranteed lead volume, cost-per-lead, or return on ad spend — actual results depend on your market, offer, and budget, none of which any agency fully controls
- Ad spend itself — your ad budget is paid directly to Google or Meta, separate from our management fee
- Organic SEO — that's Local SEO & Google, a separate, complementary service
Final deliverables, revision limits, client dependencies, payment schedule, and third-party costs are confirmed in the applicable proposal and agreement. Review the sitewide Terms of Service for the existing contractual framework.
Frequently asked questions
- Can you guarantee a certain number of leads?
- No — and we'd be skeptical of anyone who does. Results depend on your offer, market, budget, and competition, none of which any agency fully controls. What we control is building a well-targeted, well-tracked campaign and optimizing it honestly.
- Is my ad budget included in your fee?
- No, they're separate. Your ad spend goes directly to Google or Meta; our management fee covers strategy, setup, creative, and ongoing optimization.
- How much should I budget for ads?
- It depends on your goals and how competitive your category is — we'll give you a realistic recommendation once we understand your business, rather than a generic number.
- Do you handle both Google and Meta ads?
- Yes, and we'll recommend which platform (or both) fits your business rather than defaulting to whichever is easiest for us.
Why this is different
We build the ad and the landing page together, as one project — not a separate agency handing off a generic page that the ads just dump traffic onto.
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Tell us what you need, how soon you need it, and where your budget planning stands. Optional qualification fields help us prepare a more useful first response.
Ready to talk about digital marketing & ads?
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